Privacy Policy
Last Updated: January 2026
Peppy Media ("we," "us," "our," or "Company") operates peppymedia.co.uk. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms or sign up for newsletters, we may collect your name, email address, and other contact details.
- Technical Data: We automatically collect your IP address, browser type, operating system, referring URLs, and device identifiers.
- Cookies: We use cookies and similar tracking technologies to recognise you and enhance your experience (see Cookie Policy below).
- Usage Data: We collect information about how you interact with our website, including pages visited, time spent, clicks, and search queries.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics to understand user behaviour and website performance
- Affiliate tracking to monitor referrals to partner casinos and gambling sites
- Improving website functionality, content, and user experience
- Sending promotional emails and newsletters (with your consent)
- Detecting and preventing fraud or unauthorised access
- Complying with legal obligations
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and calculate commissions.
- Marketing Cookies: Used for retargeting and personalised advertising.
You can control cookies through your browser settings or by using our cookie consent tool. Opting out of non-essential cookies may affect your experience. For more information, visit www.aboutcookies.org.
Third-Party Links
Our website contains links to external gambling sites, casinos, and affiliate partners. We are not responsible for their privacy practices, data collection, or terms of service. We recommend reviewing their privacy policies before providing personal information. Your use of third-party websites is at your own risk and subject to their policies.
Your Rights
Under UK data protection law (UK GDPR and Data Protection Act 2018), you have the right to:
- Access your personal data held by us
- Correct inaccurate or incomplete data
- Request deletion of your data (right to be forgotten)
- Restrict processing of your information
- Object to processing, including for marketing purposes
- Data portability (receive your data in a structured format)
- Withdraw consent at any time
If you are in the USA, you may have rights under the California Consumer Privacy Act (CCPA) and similar state laws.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics and usage data are typically retained for 12–24 months. Cookie data is retained according to each cookie's expiry date. Upon your request, we will delete your data unless we are legally required to retain it.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us at:
Email: privacy@peppymedia.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This website is intended for informational purposes only. Gambling can be addictive. Please gamble responsibly and seek help if needed. Visit GambleAware.co.uk for support.